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Believe It, Pursue It

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Inspiring Change

Making the first step towards change is often the hardest thing to do!

My name is Jo Dourou and I am an experienced life coaching professional and the owner of Eudemonia.  I am Certified as a Strategic Interventionist Life Coach from Robbins Madanes Training Centre, the official Coach Training School of Anthony Robbins, the world's most famous life and business strategist.

I help my clients unleash their potential by providing them with the right tools and knowledge to help them reach their next level both in the personal life as well as their business.

Book your first session and discover how you can transform your life.



I am Jo Dourou, a full time Life Coach & Portfolio Management Professional.


My background has pretty much been the catalyst for my current direction in life...I studied people's training and development (MSc degree from University of Edinburgh) and the corporate world took me into project/programme/portfolio management, which I've been practicing for the last 10 years.

As a PM professional, I have practiced coaching and mentoring throughout my career.


I have always been intrigued by human relationships and different dynamics and spent my entire life trying to unravel the human potential and understand human behaviours and reactions. My passion turned into my everyday life, when I decided to get certified as a Life Coach at Tony Robbins' official Coach School (RMT Centre).

I, myself, have experienced the ups and downs of life - with the latter appearing to me in some of its ugliest forms,  but managed to get rid of self-doubt and to overcome loss, grief, anxiety, lack of motivation, depression and hopelessness. And my only aim now is to serve you; to share tips, techniques, tools and life experiences of how you also can overcome your challenges and reach your goals in you can transform to your own best selves.


  • Jo has over 10 years of corporate experience, working for several multinational distinguished organisations  (Financial Times, Ocado Group Ltd, Micro Focus, University of Edinburgh) overseeing the strategy, portfolio planning and management of multimillion programmes.

  • She has mentored employees (from young professionals to executives) in multiple organisations for the last 5 years. 

  • She is the designated Executive Coach of MicroFocus Ltd., having coached managers in multiple office sites on succession planning and managerial soft skills.

  • She has founded her own business, Eudemonia Coaching Ltd., in 2020 as a professional and business life coach, ranking in the top 35th percentile of similar businesses worldwide in terms of visitors and social media traffic and the top 12th percentile in orders value. 

  • Over the last year alone, she has coached more than 100 people in over 14 countries worldwide. 

  • She has established a community of circa 7,000 followers on social media. 

  • She is the host of the Apple Podcast "Believe It. Pursue It.", having interviewed renowned mental health and coaching professionals worldwide. 

  • She holds an MSc Degree from University of Edinburgh in Management of Training and Development and an MBA CORe from Harvard Business University

  • She is Certified as an Advanced Practitioner of Benefits Realisation, Business Change Management and P3O.

  • She is Certified as a Strategic Interventionist Life Coach from Robbins Madanes Training Centre, the official Coach Training School of Anthony Robbins, the world's most famous life and business strategist.

  • She is NLP Master Practitioner trained and has also undertaken the following training: 

  1. Health Practitioner Course

  2. Certification of Embodiment Coach

  3. Experience Lucid Dreaming

  4. Energy Medicine : A Personal Journey to Health and Vitality

  5. Positivity Coaching Pioneer, Penn University


Jo is a superb listener, incisive and very present, and as a result a fantastic coach who gives such genuine kindness and encouragement. I really appreciated how Jo challenged me and helped me to step into new ways of thinking and habits, as well as letting go those that don’t serve me. For me finding Jo has been life changing. I highly recommend Jo!!!

Mary, UK

Before I started working with you I was stuffing my face and drinking wine every single night, then sleeping poorly and hating myself for how I was treating my body.   After just two coaching sessions my drinking has been cut in half, I am able to consciously make much better decisions about what I put in my body and my sleep has improved significantly as a result.  The coaching sessions also had me realize how my behavior was directly opposed to what I want in life and how I was sabotaging my own happiness and future with my unconscious habits. You made me feel really heard and understood and the tools you gave me have really given me access to a new future.

Tanja, USA

Flower Blossoms


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